The link between music and profit for pubs.
11 July 2011 at 12:25
The latest research from Music Works is good news for pub and bar owners looking for ways to improve their revenue. Over three-quarters of drinkers said that by playing background music they would be encouraged to go to a pub more often, and 82% of drinkers said they would buy another drink if music they enjoyed was being played.
People surveyed who like to hear background music in pubs gave the following reasons:
- 82% say they tend to be more sociable when background music they like is being played.
- 91% say a pub/bar that plays good background music puts them in a good mood.
- 94% say background music is either an important factor in giving bars a great atmosphere.
- 82% say they tend to stay in the pub for longer.
- 84% say it would encourage them to go to the pub more often.
- 66% say if their regular pub/bar stopped playing background music they would probably go somewhere else!
It's all too easy to let your music collection grow out of date. The results show that by simply playing good background music, a bar can improve its image as well as its atmosphere.
